Who this is for
For brands and agencies planning a launch, a brand film or a paid-social campaign that needs a distinctive visual concept.
A commercial needs a clear message before it needs a model
A striking shot is useful only when it supports the campaign. We start by defining the audience, the single message viewers should remember and the action they should take. A launch film may need atmosphere and product recognition; a direct-response ad may need a clear offer and several opening hooks. Those choices shape the script, shot count and edit.
Approve the visual direction before generating every scene
A storyboard connects the message to the images. Reference frames establish subjects, environments, lighting and camera direction before full production. This is the point to resolve major changes to the story or product treatment. Agreeing the direction early helps avoid regenerating a sequence after the final edit has begun.
Choose AI, supplied footage or a hybrid approach
Generative visuals are useful for imagined environments and stylized sequences. Supplied footage, product photography or compositing can be more suitable when an exact logo, label, demonstration or physical detail must remain unchanged. We assess those requirements in the brief rather than assuming every shot should be generated.
Plan versions as part of the campaign
A vertical ad is more than a cropped widescreen film. Subject placement, captions and the call to action need to work in the intended frame. Tell us which placements you need so the storyboard can allow for them. Hook variations, shorter edits, language versions and additional formats should be listed in the scope.
What to include in your brief
- Your product or service, audience and campaign objective
- Brand guidelines, approved claims and visual references
- Target duration and distribution channels
- Required versions, languages and captions
- Budget range, deadline and approval contact
Have a script ready? Use our storyboard planning tool to organize your ideas, or send the brief directly for a production discussion.
Questions before you commission a video
How much does an AI commercial cost?
ContentMesh quotes after reviewing the brief. Duration, unique scenes, product accuracy, characters, voiceover, revisions and version count all affect scope. An AI tool subscription is not the same purchase as a finished commercial with direction and post-production. Ask for a quote that names the deliverables and revision stages.
How long does production take?
A schedule is agreed after the script, visual complexity and approval process are understood. Multiple characters, exact product details and additional language versions can require more work. Include your launch date and feedback availability in the brief so the proposed schedule accounts for both production and approvals.
Can you adapt a commercial for Meta, TikTok and YouTube?
Yes. Specify the placements and required aspect ratios in the brief. We can scope vertical, square and widescreen edits, with opening hooks, captions and end cards suited to each version. Ad results also depend on your offer, targeting and media buying; creative production alone cannot guarantee sales.
What should we agree about usage rights?
List the intended channels, regions and assets in the production agreement. Confirm permissions for supplied footage, logos, voices and likenesses, and the applicable terms for generated material and music. The agreed scope should make clear what can be used and which source files, if any, are included.