Who this is for
For ecommerce brands and product marketers who need launch visuals, social ad concepts or a consistent set of campaign variations.
Product accuracy comes first
Packaging, logos, materials and proportions need deliberate review. Provide clear photographs from the angles required in the ad, together with label artwork and approved colors. For jewelry, that may mean the stone setting and metal finish; for packaged goods, the label and container shape. These details should be checked against your references before the edit is approved.
Show the benefit without inventing a demonstration
A concept can use atmosphere, scale and an imagined environment to make a product memorable. It should still distinguish visual storytelling from a factual demonstration. If a shot must show how a real mechanism works or substantiate a product claim, provide verified footage or specifications. We can plan the scene around those assets instead of asking a model to invent the evidence.
Build useful variations for creative testing
Different opening images, headlines and calls to action give your media team distinct ideas to test. Keep the product, offer and measurement window clear so you can understand what changed between versions. The brief should name the number of hooks and edits; an unlimited set of versions is not assumed. Share campaign findings if you want a later round of creative to respond to them.
A product film and a product demo solve different problems
A launch film can establish mood and recognition. A demonstration needs to explain a feature accurately. A short social ad needs to make its message clear in a limited time. Deciding which job the video must perform helps choose the right mix of photography, generated scenes, typography, narration and supplied footage.
What to include in your brief
- Product photographs, packaging artwork and brand assets
- Approved product benefits and claims
- Audience, offer and destination page
- Visual references and details that must stay exact
- Ad placements, version count, budget and deadline
Have a script ready? Use our storyboard planning tool to organize your ideas, or send the brief directly for a production discussion.
Questions before you commission a video
Can an AI-generated video preserve my product exactly?
Exact preservation should not be assumed. Generated scenes can alter labels, geometry or small details. The workflow may use your original product photography, compositing or supplied footage for critical shots. Product references and an approval checkpoint are essential to deciding which approach fits.
Do we need to send a physical product?
A project may be possible from suitable photographs and brand files, but it depends on the shots and the level of accuracy required. Send the references first. If a real demonstration or additional photography is needed, that should be identified before confirming the production scope.
Can you make jewelry or beauty product ads?
These briefs can be assessed using product photographs and visual references. For jewelry, include close views of stones, settings and finishes. For beauty products, include packaging artwork and approved claims. The plan should identify details that require original assets rather than generated substitutions.
What affects the price of a product ad?
The main scope factors are the number of products and scenes, accuracy requirements, animation complexity, revisions, audio and the number of final edits. Share those details for a quote. Published prices from another studio do not establish what your specific project will cost.